Whole Product Framework

As Alation looked at retiring its company mission and move to a new mission, a product vision project was commissioned. I worked alongside of a UX researcher and a lead designer, while regularly collaborating with a product manager and a finance analyst and provided regular updates to the CEO and CPO.

We conducted executive-level stakeholder interviews across all orgs of the company, collated all past UX research and aligned with market needs and business goals to deliver a vision along with a whole product framework, comprehensive customer journey, user personas and product reorg recommendation. We aimed moving the product development to be objective-driven rather than feature delivery driven. Our work was regularly recognized as high-quality work, was adopted in customer-facing materials and influenced product reorg.